'Moryangdori' is the personified character of a dolmen, a cultural asset of the prehistoric era, and the pride of Gochang. The comical but strong appearance shows a friendly city image and a strong will looking forward, toward the future. The old name of Gochang during the Baekje Dynasty, "Moryangburi Prefecture" and Dol or Dori (stone in Korean) due to the dolmen, the cultural asset of Gochang, were combined to name the character in remembrance of the old name of the county and the spirit of our ancestors. ‘Dori’ or Dol-Ei does sound friendly character as well.
The character was developed to visualize the history that is present in the city of ‘tradition and culture’ which is the basis for the spreading of our culture around the world. Moromoro shows the image of primitive men along with the cultural asset, a dolmen, holding a modern, but friendly and pure image. The main color of reddish-brown expresses Gochang’s local color and the county’s solid and sound foundation due to the image of the earth.